The first world war, UGG boots before and after sheep origin in Australia, the so-called UGG namely generation refers to "Ugly Boots", is the australians such boots commonly known as ugly. In 1979, a group called Brian Smith of the Australian homemade sheep leather boots to the United States to sell it, and set up a company, business related business.
In 1995, the German cox outdoor companies (D eckers O ut-doorC orporation) from Smith hand bought UGG product business in the United States, the registered the "UGG" trademark. In 1999, German yukos sent many UGG boots producers, Australia sheep demand the other party to stop trademark infringement, then several years on both sides litigation in the dispute.
In 2006, a court determine, "UGG" trademark to alex's company, but Australia all relevant firms can in Australia to continue operation UGG boots territory. Thus, alex's company set the global master in "UGG" brand position, while UGG Australia manufacturers can only on domestic market, and shall not be will "UGG" as brand use.
Reviewing the history, Australia) must deplore. However, they had to admit, lack of international eyes, long-term content to mill operation, ignore the brand construction, is Australia manufacturers of ancestral commercial wealth the root cause of the gifted; And smart americans is on global business development, adhere to the brand strategy, resources was able to make, leading-edge. Although keep the local management power, UGG Australia the manufacturer was having a difficult time, even the domestic market of a mu of land are at risk.
Because the brand was registered, local UGG Australia manufacturers lost walked out on the most important. In addition, local UGG Australia producers, difficult to form many scale advantage, the products plan, a profit space, use the international capital and promote awareness is not hope the United States "UGG" brands of admiration.
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